
INDUSTRY LEADERS REPORT 2025:

Fraudulent civet coffee marketing on Amazon, eBay and Etsy is actively deceiving consumers
In our 2025 investigation, we explore the marketing and sale of civet coffee on e-commerce platforms Amazon, Etsy and eBay.
Our first of its kind investigation shows that civet coffee directly breaches UK consumer standards laws and numerous platform policies. Civet coffee is often falsely labelled as wild-collected and welfare-assured, despite there being no current independent certification scheme operating for the civet coffee industry.
We call for Amazon, Etsy and eBay to ban the sale of civet coffee on their platforms, to protect consumers, civets and the planet.
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OUR MISSION
With your support, we promote the conservation and welfare of civets and related species within the Viverridae family. Through our activities, we inspire empathy for lesser-known species including those yet to be formally recognised as vulnerable to extinction.






















